Authors Need to Get a Clue: How to devise the best marketing strategy for the Holidays

5 12 2012

How to devise the best marketing strategy for the Holidays!

M. Louisa Locke

Everywhere the discussion is raging among indie authors: should they sign their books up for KDP Select for the holidays or not? This is an important decision because, if last holiday is any guide, the bulk of ebook sales are going to come in the ninety days after December 25, when huge numbers of new ereaders and tablets of all sorts are found gift-wrapped under the tree. On the surface the decision should be easy.

If the vast majority of a specific ebook’s sales are on Amazon, if you have enrolled the ebook in KDP Select program before and achieved a decent number of borrows (for example, more than the total number of ebooks you were selling in non-Amazon stores), and if you held free promotions that increased your sales––then probably it would be a smart move (at least financially) to enroll that book in KDP Select for the…

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